Finance Friend

Investing Basics

This section outlines core principles while explaining the multiple avenues of investing.

The Basics

What Are Investments?

An investment is an asset or item acquired with the goal of generating income or appreciating in value over time. In personal finance, it typically refers to allocating money toward assets like stocks, bonds, real estate, or business ventures with the expectation of earning a future profit, understanding that it inherently involves some level of risk. In this section, I'll go over how to get started.

Brokerage Account

A brokerage account is where you buy and hold investments like stocks, ETFs, mutual funds, bonds, and even CDs or Treasury bills, so it's important to choose a reputable one. NerdWallet has a good article here on choosing one. I'll list a few good brokerages below, but this isn't an exhaustive list.

  • Fidelity - Known for its research tools, low-cost index funds, and strong customer service.
  • SoFi - Known for its simplicity and all-in-one banking and investing app.
  • Robinhood - Known for its simple, mobile-first app and commission-free trading.

Risk vs Reward

Higher potential returns almost always come with higher potential losses - there's no way around that trade-off. What matters is matching the risk you take to your time horizon: money you need in 2 years should be invested very differently than money you won't touch for 20. For this reason, I will give you common investing advice, but I won't tell you what stocks you should buy. As outlined at the bottom of each page, I am not a Certified Public Accountant (CPA) or a registered financial advisor. I am simply a man creating a knowledge tool for other like-minded individuals who want to start their journey.

Investment Vehicles

As described in the section "What Are Investments?" - there are multiple vehicles in which you can invest your money and even time. This section goes over those vehicles.

  • Stocks - Buying shares of a publicly traded company, making you a partial owner. Historically, stocks offer high long-term returns but come with higher short-term volatility. Return On Investment (ROI): Average of about 10% per year before inflation.
  • Bonds - Loaning your money to a corporation or government entity in exchange for interest (usually at a fixed rate) paid over time, plus your original amount back at maturity. They are generally considered safer and less volatile than stocks, offering steadier, more predictable income, with a lower return on average. Bond prices do move, though - they fall when interest rates rise. Return On Investment (ROI): Average of roughly 4-6% per year before inflation.
  • Cash Equivalents - Highly liquid, low-risk assets like money market funds, certificates of deposit (CDs), or short-term Treasury bills. These are best used for preserving capital and storing emergency funds rather than driving aggressive growth. Return On Investment (ROI): Roughly 3% per year on average over the long run before inflation, rising and falling with short-term interest rates.
  • Real Estate - Purchasing physical property to generate rental income, build equity, or sell later for a profit. It typically requires more hands-on management and upfront capital, but it provides a tangible asset and a strong hedge against inflation. Return On Investment (ROI): Home prices have appreciated roughly 4-5% per year on average before inflation; rental income and leverage can push total returns higher (or amplify losses).
  • Skills - Investing in yourself often yields the highest return of all. Whether it is mastering container orchestration tools like Kubernetes, earning an advanced degree in cybersecurity, or simply improving your public speaking, upgrading your expertise can directly increase your salary and lifetime earning potential. Return On Investment (ROI) can't be strictly quantified as a percentage.
  • Etc. - This broad category includes physical commodities like gold, fine art, antiques, cryptocurrencies, or even investing in a private small business. These vary wildly in risk, liquidity, and required expertise. Return On Investment (ROI) varies widely and depends heavily on market demand.

What Should You Invest In?

The younger you are, the more time your money has to recover from a bad stretch — so more risk usually makes sense.

Less Volatile More Volatile
Rough starting point
Balanced
Stocks
—
Bonds
—
Cash
—

A simplified educational rule of thumb based on age and stated risk tolerance. Not personalized financial advice - your own timeline, goals, and full financial picture matter too.

Start Here

Pick an investment vehicle to see how to actually get started with it - the steps aren't the same for each.

1

Choose a brokerage and open an account

See the Brokerage Account section above for a few solid starting points. Opening an account is usually free and takes about 10-15 minutes online.

2

Fund your account

Link a bank account and transfer money in. Many brokerages let you set up automatic recurring deposits right from the start (consistency is key in investing).

3

Pick a stock or ETF

For help with this, visit the Stocks section.

4

Place your first order

Search for the ticker symbol, choose either a number of shares or a dollar amount (most brokerages support fractional shares now), and buy. There's usually a market order (buy now at the current price) or limit order (buy only at a price you set) option.

5

Set up automatic, recurring buys

Investing a fixed amount on a regular schedule (dollar-cost averaging) removes the guesswork of trying to time the market. Even a small, consistent amount adds up significantly over time!

Need to learn how to budget before committing? Go here to get started.

Keep learning

A few channels worth watching for further education.